The New Green Economy

For over half a century now, linear product life cycles have dominated the marketplace and come to define the value sets that characterize modern economics.  The average consumer has unwittingly invested untold amounts of time, energy, and income to ensure that the Materials Economy remains a driving force throughout cultures around the world.  Product marketing incessantly bombards consumers in an effort to dupe them into believing that happiness and peace of mind are to be found in the latest product trends.

The Materials Economy

The Materials Economy—it has been the driving force behind U.S. economics since the Second World War. The name refers to the raw materials from which its products are made. The marketing and sale of these products is what keeps the Materials Economy in motion, all the while exhausting natural resources and generating incalculable amounts of waste.